Age (at start of series): 65

Home: Daventry

Occupation: Businessman / musician / author / chef

Popularity in house: Levi has been evicted

Interesting facts: Levi wants to 'learn a lot about himself' inside the Big Brother house.

He's not just a Dragons' Den legend, he's the Dragons' Den legend.

If anyone's ever watched a single episode of the hit BBC show, they'll remember the moment Levi Roots shot to fame in 2007 with his Reggae Reggae sauce, which is now a staple in many kitchens across the UK and world. At the time, Levi, born as Keith Valentine Graham[, wanted a £50,000 investment for a 40 per cent stake in his business selling his sauce.