Age (at start of series): 46

Home: Kent

Interesting facts: Simon has been in showbiz for 30 years

He wants to change the world and be the first male Margaret Thatcher

PAST

Which former Big Brother housemate would you say you were most like and why?

I thought Helen Wood was an interesting winner. I don't know how we would get on because I am strong minded as well. They pick some fantastic characters, but this one will be one to remember!

What has been your greatest achievement?

I formed my own company and we're fairly successful. I have managed to make something of my life but I am not a bragger.

What story from your past will you use to break the ice?

I will walk down the stairs and say, 'Don't even say it I am not Louie Spence!' That is probably what I will say because that is what everyone has been saying to me!

Big Brother could make you famous. Would you welcome the attention and what has been your closest celebrity encounter?

If I can get exposure and recognition then I will love it. But if I don't get anything out of it then I still have a production company and a business. I've worked in panto with a few celebs but as far as I am concerned we are all celebrities!

PRESENT

Why do you want to enter the Big Brother House?

My father passed away last year and when you lose a parent it brings things home. This will be like a life coaching exercise for me. Why not do it on Big Brother? You're watched by five million people, that's the only problem!

Which traits do you find most annoying in a housemate?

I find youngsters today nice but they don't have the manners that I did when I was brought up. I will tell them and hopefully educate them and they can educate me!

What do you love most in the world and what will you miss in the House?

I love my home, my gym, my car, my clothes, my family, my partner. I love everything! It's really hard but I have been given an opportunity which many would love to do and I am going to enjoy it.

FUTURE

Are you looking for love in the Big Brother House?

I am in a relationship but my partner does not want anything to do with this!

What will you do to win?

I have had to fight all my life from being bullied at school because I was different so it has made me more determined to succeed. I am just going to be myself and get along with everybody fantastically.

What will you do with the money if you win?

I would like to help my mother have a better life. She has stuck up for me and fought for me.

Where would you like to be in five years' time?

A household name, darling! I would love to work in show business in theatre or TV. I do a lot of work for the elderly so it would be nice to do something with a charity. If the worst comes to the worst I will get a job cleaning!